What is a Fractional CMO?
As a Winery owner or GM, you know the importance of having a solid marketing strategy in place to grow your business. However, for many small and medium-sized businesses, hiring a full-time Chief Marketing Officer (CMO) may not be feasible or necessary. That's where a fractional CMO comes in.
A fractional CMO, also known as an outsourced or part-time CMO, is a marketing expert who works on a part-time or project basis with companies to help them develop and execute their marketing strategies. Essentially, a fractional CMO provides all the benefits of a full-time CMO, without the cost and commitment of a full-time hire.
If you have someone doing marketing for your winery, but they need some guidance that you don't have the time or expertise to provide, engaging with a fractional CMO is the perfect way to go.
What Services Does a Fractional CMO Provide?
At Brix Click, we specialize in several areas of winery marketing: digital marketing, content marketing, brand differentiation, and customer experience. We can help your winery consistently outperform industry trends, as evidenced by some of our previous accomplishments. Our wine marketing focuses on results: increasing your winery’s revenue and profitability.
Some of the areas we can help with on a Fractional CMO basis include:
- Providing Guidance to Your Existing Marketing Team
- Brand Differentiation and Positioning
- Sales Enablement
- Devloping a Marketing Strategy that Produces Revenue
- Increase E-Commerce & TR Sales
- Digital Advertising on Google, Facebook, Instagram, TikTok and more.
- Generate “Easy” Passive, Low-Touch Revenue
- Reignite Stagnant Wine Club Growth
- Grow Your Tasting Room Traffic
- Recommend Strategies to Acquire and Retain Gen X, Millenial, and Gen Z Customers.
nOT sURE What You Need? We can help.
We don't offer "cookie cutter" one-size-fits-all packages. We customize our solutions to your winery's budget and unique needs. Let's see how we can help.