If You’re Not Differentiating, You’re Not Going to Succeed
The wine business is arguably the most competitive industry in the world. In addition to over 11,000 wineries in the U.S., you have to compete with tens of thousands of international wine brands. Unfortunately, making great wine no longer guarantees success. Wineries have to stand out from the pack or be left behind. From your label design, to your social media presence, to your backstory, and even your guest experience at the tasting room, you have to think different.
Simply Put: Differentiate or Die.
At Brix Click, we specialize in four areas of winery marketing and DTC: digital marketing, content marketing, brand differentiation, and customer experience. We can help your winery consistently outperform industry trends, as evidenced by some of our previous accomplishments. Our wine marketing focuses on results: increasing your winery’s revenue and profitability.
Why Hire a Wine Marketing & DTC Consultant?
Let’s face it- we all live in our own little bubbles. We miss issues that are right in front of us and tend to see the forest for the trees. No one knows or loves your brand like you do, which is why there is nothing more eye-opening than hearing about your wine brand or business from the perspective of a neutral party.
That’s where a wine marketing consultant like Brix Click comes in. Our unbiased perspective coupled with our years of wine industry experience enables us to assess your wine brand’s strengths and weaknesses objectively and figure out how to differentiate it in the market to increase sales. We can deliver extensive industry insights, provide valuable advice on product development, distribution strategies, marketing, and sales techniques, and develop a comprehensive brand strategy that aligns with your business goals. Brix Click will always focus on measurable results, allowing you to track your progress and adjust your wine marketing strategy accordingly.
Hiring a wine marketing consultant like Brix Click is an investment: In the long run, it will save you money. We can optimize your marketing budget and focus your resources on strategies that deliver the best return on investment (ROI). By hiring a marketing consultant, you can avoid costly mistakes and make informed decisions that will increase your revenue and benefit your business in the long run.
Examples of Wine Marketing Initiatives We Can Help With
- Increase E-Commerce Sales
- Digital Advertising on Google, Facebook, Instagram, TikTok and more.
- Creative Development and Testing
- Brand Positioning and Differentiation
- Generate “Easy” Passive, Low-Touch Revenue
- Reignite Stagnant Wine Club Growth
- Grow Your Tasting Room Traffic
- Recommend Strategies to Acquire and Retain Gen X, Millenial, and Gen Z Customers.
Not Sure What You Need? We can help.
We don’t offer “cookie cutter” one-size-fits-all packages. We customize our solutions to your winery’s budget and unique needs. Let’s see how we can help.